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Beyond A vs. B: How to get better results with better experiment design

Beyond A vs. B: How to get better results with better experiment design

Reading Time: 7 minutesWhat are your testing goals? If you are in a situation where potential revenue gains outweigh the potential insights to...Read blog postabout:Beyond A vs. B: How to get better results with better experiment design

The post Beyond A vs. B: How to get better results with better experiment design appeared first on WiderFunnel Conversion Optimization.

B2B Marketers Are Way Behind on Influencer Marketing and Here’s the Solution

B2B Marketers Are Way Behind on Influencer Marketing and Here’s the Solution

Influencer Marketing is a hot topic, but what is really working, what isn’t and what are the future trends for marketers? Those are the questions we set out to answer in the research report: Influence 2.0: The Future of Influencer Marketing. With analysis from Brian Solis of Altimeter and a research partnership between Traackr and my [...]

The post B2B Marketers Are Way Behind on Influencer Marketing and Here’s the Solution appeared first on Online Marketing Blog - TopRank®.

12 Helpful Tips for Effectively Using Social Media at Events

12 Helpful Tips for Effectively Using Social Media at Events

From industry conferences to professional summits to intimate roundtables, most of us marketers have attended at least one real-world event to learn, be inspired, represent our brands, and network with one another. And after attending the 2016 MarketingProfs B2B Marketing Forum last fall, I can tell you one thing’s for sure: The face-to-face time you [...]

The post 12 Helpful Tips for Effectively Using Social Media at Events appeared first on Online Marketing Blog - TopRank®.

50 Social Media Marketing Influencers to Follow in 2017 #SMMW17

50 Social Media Marketing Influencers to Follow in 2017 #SMMW17

The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers. On top of all [...]

The post 50 Social Media Marketing Influencers to Follow in 2017 #SMMW17 appeared first on Online Marketing Blog - TopRank®.

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