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The Secret to Creating Scalable, Quality Content and Better CX – Infographic

The Secret to Creating Scalable, Quality Content and Better CX – Infographic

A woman walks into a retail store and looks around, not finding what she’s there for. She approaches a sales associate and asks, “Excuse me, can you show me where the top of the funnel is? I need to be confronted by every touchpoint of your predetermined sales process before I can purchase something”. Not [...]

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Digital Marketing News: Mobile Marketing Facts, Augmented Reality on Snapchat and More Google Updates

Digital Marketing News: Mobile Marketing Facts, Augmented Reality on Snapchat and More Google Updates

104 Facts You Didn’t Know About #Mobile #Marketing (Infographic)
There’s a lot to know about mobile marketing. To help keep fellow marketers up to speed, this infographic shares 104 facts about mobile marketing including usage, commerce, advertising and email. Case in point: mobile marketing is a key player in all marketing strategies. Walkertecharts.com

Snapchat Releases Sponsored World Lenses, Which Allow Brands to Augment Reality
Snapchat is now bringing ads to the real word with Sponsored Lenses. This new feature builds on Snapchat’s world lenses, and brands like Warner Bros., Netflix and Dunkin’ Donuts are turning these 3D graphics into ads. What will they do next? Adweek

Google Can Now Remove AdSense Ads From Single Pages
Instead of ads being pulled from an entire site, Google’s AdSense policies will now only remove ads from specific pages containing AdSense violations. Also, if an ad gets removed, Google has a communication channel for that. Policy violations are clearly stated in a new Policy Center. Search Engine Journal

Paid Search Trends 2017 Q1
A recent report from iProspect looked at paid search trends for Q1 in 2017, and gathered together key findings and insights in this report. Overall, it’s been a costly quarter for advertisers and wild cards in the marketing mix can make all the difference between growth and depreciation. iProspect   

What Grade Do Marketers Give Their Personalization Efforts?
96% of marketers say personalization helps advance customer relationships in this survey conducted by Evergage. While most marketers give themselves an above-average grade, there is still plenty of room for improvement. MarketingProfs

How LinkedIn’s Latest Update Could Help Boost Your Exposure Through the Platform
The recent acquisition of LinkedIn by Microsoft is using third party online services to make your “public” profile more visible. If you haven’t updated your LinkedIn profile recently, you may want to brush up. You never know who’s going to find you, thanks to this new update. Social Media Today

4 Charts on Marketing to Middle America
A new survey from Digiday captures important information for marketers about customers who have recently gotten a lot of attention due to the presidential election. Findings focus on values, search habits, online purchase habits and brand importance. Digiday

Facebook Now Pinpoints Individual Posts to Keep Clickbait Out of the News Feed
A change to the Facebook algorithm now distinguishes between headlines that withhold information and headlines that exaggerate the story. Honing in on specific individual posts, rather than entire websites, will help to eliminate clickbait that over-promises and under-delivers. Marketing Land

What were your top news stories this week?

We’ll be back next week with more top online marketing news. Have something to add? Share your thoughts in the comments to Tweet to @toprank.

The post Digital Marketing News: Mobile Marketing Facts, Augmented Reality on Snapchat and More Google Updates appeared first on Online Marketing Blog - TopRank®.

Social Media Marketing Report: Does Your Engagement Measure Up?

Social Media Marketing Report: Does Your Engagement Measure Up?

If I had to sum up marketing’s relationship with social media in a single nerdy meme, it’d be this: Yes, much as Obi-Wan Kenobi was dismayed to find that Anakin had turned to the dark side, many marketers feel betrayed by social media. Each platform offered the potential to build an audience and deliver content [...]

The post Social Media Marketing Report: Does Your Engagement Measure Up? appeared first on Online Marketing Blog - TopRank®.

8 Examples of Brands Using Instagram to Showcase Company Culture

8 Examples of Brands Using Instagram to Showcase Company Culture

In today’s business world, a strong company culture is no longer a “nice to have.” It’s a business imperative. In fact, according to Deloitte’s 2016 Global Human Capital Trends survey, 82% of respondents said they believe culture is a potential competitive advantage. “Few factors contribute more to business success than culture—the system of values, beliefs, [...]

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